How Often Should You Post Updates?

Are you posting too much, too little, or just right? Everyone has an updating frequency sweet spot, they just need to find it.   Posting updates to a blog, Twitter, Facebook, LinkedIn, or whatever social network group you belong to each have their own nuanced behaviors, but here are a couple of helpful hints to guide your urge to update:

  1. Only post when you have something to say – enough said.
  2. Don’t be a stream hog – too many posts over a short period of time tend to dominate a readers update stream; and that’s annoying.
  3. If posting updates gets in the way, then you’re posting too often – if you’re posting updates obsessively during family meals, dating, talking to your spouse, driving, or instead of paying attention to personal hygiene, then you’re posting too often.
  4. More posts can get you more traffic, links, views, followers, etc… up to a point (see #2) – Sure, assuming you have lots of interesting, insightful, useful, funny, or outrageous stuff to share, frequent updates will keep you’re audience more engaged. But don’t over do it.

In other words, yeah, it’s mostly common sense. 

Marketing in the Present

Wow, the world of marketing and PR has changed so much in the last few years. It’s no longer an option to rely on traditional means of advertising and communications to get out your message. In fact, you are no longer in control of your message.

For anyone trying to grow a business, trying to communicate with customers, it’s time to embrace the current state of affairs. This means letting go and reaching out using new strategies, tools, tactics and technologies. It’s not about announcements, broadcasts, or controlled messages. It’s a conversation. And how do you start this conversation?

A great conversation begins by having something to share that’s interesting, engaging, provocative. Next, you need to be responsive and remain alert as these conversations emerge, spread, and evolve. Whether you start such conversations yourself, or not, you need to participate in them. Start one, find one, change one, just be part of the conversation.